Diversity, Revenue Streams Are Key to Clubs’ Success
The golf business has never been entirely about golf. There has always been a need a diversity in the form of food and beverage, weddings and other events, and even cross-country skiing in the winter. But at a time when clubs are being challenged by declining play and rising expenses, the need to create revenue streams and put all their facilities to use has never been greater.
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The city’s new golf pro, Ryan Hall, is making that transition smoothly enough. Just two days before opening day at Franconia and Veterans Memorial golf courses last week, he received incessant phone calls and a consistent stream of golf merchandise deliveries seemingly in stride.
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Ryan Hall acknowledged that he really didn’t know what to expect when he left the posh private-club realm within the broad business of golf, specifically Avon Country Club in Connecticut, for Springfield’s two public courses, or ‘munis,’ as they’re called, this spring.
But in making that dramatic and somewhat unique career course change, he strongly implied — without actually and officially saying it — that the unknown was and is a better bet for him than something he’d for known for pretty much his entire career.
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The Spirit of Springfield hosted the Mayor’s Cup Putting Challenge as part of its annual Golf Classic at Franconia Golf Course Friday.
Three area mayors, Domenic Sarno of Springfield, defending champion Richard Kos of Chicopee and William Sapelli of Agawam, took part in the contest on very hot and humid day on the putting green.
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